We find ourselves at a pivotal juncture in the evolution of our esteemed organization. As we embark on an ambitious growth trajectory, transitioning from a prominent European airport equipment solutions provider to a global industry leader, we recognize the imperative for astute leadership in the domain of Marketing and Communications.
The primary mandate of the Marketing and Communication Manager is to bolster the Commercial division by executing a comprehensive global marketing strategy that substantiates our international expansion. This involves fortifying TCR's Corporate Image and Brand Awareness. We seek an accomplished and adaptable business partner, distinguished by exceptional communication skills, to take on this instrumental role. The successful candidate will report directly to the Chief Operating Officer.
Formulating and Executing Marketing Endeavors:
Devise and implement exhaustive marketing strategies to augment brand recognition and stimulate customer acquisition.
Content Strategy and Oversight:
Supervise the creation of compelling content across diverse marketing channels, encompassing digital platforms, print collateral, social media, and email marketing.
Ensure unwavering consistency in messaging and brand representation across all communication mediums.
Strategic Event Planning and Execution:
Strategically plan, coordinate, and execute a diverse array of events, including seminars, conferences, trade exhibitions, and workshops.
Oversee all logistical facets of events, spanning venue selection, catering, guest list management, and audio-visual setup.
Leadership and Team Management:
Provide oversight and mentorship to a skilled Marketing and Communications Coordinator.
Cultivate a culture of collaboration and innovation, offering guidance to ensure departmental and organizational objectives are met.
Performance Analysis and Reporting:
Monitor and dissect the efficacy of marketing campaigns, communication initiatives, and events.
Present comprehensive reports and incisive analyses, delineating key performance indicators (KPIs) and offering strategic recommendations for refinement.
Guardianship of the Corporate Brand:
Exercise vigilant oversight of the company's brand identity, ensuring its seamless alignment with the overarching marketing and communication strategy.
Safeguard brand integrity across all communication collateral and platforms.
Harmonious Stakeholder Engagement:
Collaborate closely with internal stakeholders to harmonize marketing efforts with overarching business imperatives.
Internal Communications Oversight:
Strategically plan and administer internal communications to enhance organizational direction, mission, objectives, and undertakings.
· Distinguished Track Record: A minimum of 5 years in an international marketing and communication role, ideally within a B2B context.
· Commercial Acumen: Demonstrated acumen in commercial operations and a keen understanding of market dynamics.
· Keen Attention to Detail: Proficiency in both written and visual communication, coupled with an unwavering commitment to precision.
· Communication Mastery: Proficient in managing press relations and handling journalist requests, complemented by exemplary project management and communication skills.
· Structured Leadership: A well-organized, proactive team player with a hands-on approach, fluent in English and at least one other European language.
· Event Management Prowess: Proven expertise in orchestrating and managing large-scale events, both in-person and in digital/webinar formats.
· Pro-Active Leadership: An innate go-getter with a dash of professional humility, driven by results and reliability.
TCR Group is the leading global provider of integrated solutions for GSE (Ground Support Equipment) in aviation. TCR offers rental, lease and maintenance of GSE. We are headquartered in Belgium near Brussels Airport. We have approximately 1500 employees and are operational in over 200 airports in 20 countries, in Europe, Asia Pacific and the USA. We offer an informal, dynamic and exciting work environment. At TCR-group, we work together as one team.